Readability Tools to ensure compelling SEO content

Textuar -Content Writing Services
3 min readApr 24, 2021

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As a content strategist, you must have come across the term “readability.” Even though the term may seem quite simple, many people do not understand the actual concept. After all, for us, every content we come across is readable.

But when it comes to web writing or content creation, readability refers to how apprehending and engaging the details in your content are. This computer-generated score can tell how readable your content is based on a few factors like:

  • Vocabulary
  • Grammar
  • Paragraph length
  • Occurrence of passive voice
  • And name a few.

These factors can directly impact your website’s ranking too. And to ensure your website stays unaffected, it is better to be smart than sorry.

SEO content writer

So, we have created a list of top content writing tools used by SEO content writing companies.

1- The Hemingway Editor: Hemmingway is one of the most popular readability checking tools used by SEO content writing companies because of its easy-to-use interface. You can directly copy and paste the content on the editor and give it a few seconds to highlight the areas that require improvement.

Use the suggestions offered by the editor to achieve the score you desire.

This free tool helps you to improve the overall mechanics of your writing in just a few clicks.

2- Yoast SEO: The next on our list is Yoast SEO. It is a free WordPress plugin that is utilized by many SEO content writing companies to evaluate the primary SEO of the content. The best thing about Yoast is that it also offers details about the readability of your content.

The readability score offers comprehensive information broken down into parts like:

  • Subheading distribution
  • Sentence structure’s variety
  • Length of the paragraph
  • Length of the sentence
  • Instances of transition words
  • Use of active and passive voice in the content
  • Flesch reading ease

3- Grammarly: If you lack writing skills, then Grammarly can prove one of the best writing partners. The focus of this tool is on the mechanics of writing and not SEO itself.

But that cannot keep Grammarly away from our list.

In fact, Grammarly can address a wide range of grammar and spelling issues. It can also help with the structure and tone of the content. It will even highlight the complex sentence and suggest a proper way to write it.

The best thing about Grammarly is that it allows the SEO content writing companies to align their goals of the content to the business, academic, technical, casual, and creative. This results in suggestions and content evaluations accordingly.

4- Text Optimizer: Text optimizer is a pretty reliable tool for anyone who is just getting started with SEO or content creation. This is because one requires no technical knowledge to get a hold of this tool and produce unique content.

Besides checking your content’s overall health, word count, length of the sentence, and usage of the verb, this tool can even suggest you to add or remove words from the content to improve its ranking.

5- WebFx Readability tool: This is a dedicated readability tool that mainly focuses on how readable your content is. You can directly copy and paste the content into the tool or use the existing content’s (yours or your competitor’s) URL to evaluate the score.

You will be provided will six different readability score:

  • Flesch reading ease
  • Flesch-Kincaid grade level
  • Gunning Fog Score
  • SMOG Index
  • Coleman-Liau Index score
  • The Automated Readability Index score

You can also gain information on:

  • number of sentences and words
  • syllables per word
  • Words per sentences, etc.

Signing off

Content creation may seem like an easy task. But it has various puzzle pieces that need to be taken care of; readability is one of those puzzle pieces. Even though it may seem like a small piece, but it surely matters the most.

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Textuar -Content Writing Services
Textuar -Content Writing Services

Written by Textuar -Content Writing Services

Textuar powers your digital marketing strategies. Avail of high quality content writing and copywriting services as per your requirement.

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